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As chief product officer and head of engineering at Treez, Ethan Chong is responsible for driving business, product and technology strategy while overseeing the company’s product organization, engineering, and partnerships. He plays a critical role in continuing the company’s path of innovation and commitment to revolutionizing the way companies in the cannabis industry manage their business operations — culminating in the launch of next generation Treez applications, modern data services, and breakthrough business APIs.

Ethan’s 20-year career in product development is both broad and global in scope. Most recently, as the product and engineering leader of GE and graduate of GE’s senior leadership program, Ethan facilitated a digital transformation in multiple business units including the establishment of a strategic digital product vision, channel/partner strategy and engineering execution — all of which drove top-line growth for the company.

Prior to GE Digital, Ethan has held a multitude of global software development leadership positions with Google, eBay, Autotrader.com, USPS.com, Ally Bank, BoA, California FTB, and more through Accenture. Ethan started his career as a software engineer with Sprint Telco in the network service assurance group, where he was involved in building a full suite of network monitoring and control systems. Immediately after, his curiosity in B2C business problems led him to continue his engineering career in software development through IBM in the integration and eCommerce group.

Ethan holds a master’s degree in Computer Science from UMKC and a bachelor’s degree in Electrical and Computer Engineering from UMC.