Shareef co-founded Treez with John Yang in 2016, as a result of encountering and trying to solve real-time challenges at his own dispensary, Garden of Eden. He and John developed such compelling software solutions that together they recognized the marketability of the platform to other dispensaries, and soon Treez was born. El-Sissi’s driving principle is automation and he sees a future in cannabis retail that reduces the human element in favor of more efficient processes.
El-Sissi has been a Director of California-based Eden Enterprises, a collection of vertically integrated businesses with the same partner, since 2009. Eden Enterprises continues to push for higher quality through its development of it’s portfolio brands. El-Sissi continues to draw on Eden to drive the product direction and Treez to drive Eden’s.
Shareef earned his B.A. in Managerial Economics from U.C. Davis.